Evaluating Nike’s Post-COVID-19 Strategy: Digital Growth & Consumer Experience
Leveraged insights from graduate coursework in digital marketing and data analytics to analyze Nike’s post-COVID-19 digital transformation, focusing on enhancing mobile user experience and optimizing e-commerce strategies to drive engagement and sales.
Scaling SaaS Solutions to Drive Revenue & Combat Poverty
Applying insights from graduate coursework in market strategy and international business to assist ONOW in selling their SaaS program to startups, empowering small businesses in low-income and underserved regions. Supporting their expansion beyond Myanmar to drive global impact.
ONOW is a social enterprise that provides business training, digital tools, and financial resources to empower entrepreneurs in low-income and underserved communities, with a focus on supporting startups in Myanmar and beyond.
Xbox’s Comeback: Rebuilding a Market Leader
Created actionable marketing and product strategies aimed at revitalizing Xbox’s market presence and enhancing its competitive standing in the gaming console industry. Utilized consumer insights and industry data to design strategies that addressed both current gaming trends and the evolving needs of the target audience. The recommendations were crafted to boost brand loyalty and attract new users.
Redefining Klarna: A Comprehensive Communications Strategy
Developed a communications strategy to showcase Klarna’s evolution and highlight its diverse offerings beyond the surface. Focused on crafting a compelling narrative that redefined Klarna’s brand image, emphasizing its innovation and commitment to modern financial solutions. Conducted market research to align the strategy with consumer expectations and industry trends.
Fueling Sleeper’s Expansion: Brand Strategy for Success
Developed a brand strategy aimed at making fantasy football more inclusive and accessible to a diverse range of fans. Broadened fantasy football’s appeal by ensuring engagement across fan types. Helped Sleeper foster year-round connections through features that promote ongoing interaction and community beyond the football season.